SERVICES

Click the plus icons below to see what working together could look like.

  • We’ll work together to develop a unique strategy to help you achieve your business goals. Depending on what you need, this may involve:

    • Researching your audience and creating personas 

    • Analysing competitors

    • Auditing existing content

    • Defining your positioning and brand messaging

    • Mapping the customer and content journey 

    • Conducting keyword research 

    • Developing content pillars 

    • Brainstorming content ideas

    • Creating your editorial calendar

  • Whether you need a one-off report or someone to create content on an ongoing basis, I can help you create whatever you need, including:

    • SEO articles

    • Thought leadership

    • Reports 

    • White papers

    • Landing pages 

    • Social media copy 

    • Newsletters 

    • Sales materials 

    And more…

  • We can work together to figure out how to communicate your unique story and voice. This will look different for everyone, but typically includes:

    • Defining your positioning 

    • Conducting a channel audit 

    • Optimising your profiles 

    • Creating content pillars and an editorial calendar

    • Brainstorming content ideas

    • Advising on content creation or ghostwriting content

  • I can also work as an extension of your team on an ongoing basis or for the duration of a project. This can be especially useful if: 

    • You need extra resources, but not enough to employ somebody on a full-time, permanent basis

    • You’re hiring for a full-time content role but need some help while you find the right person

    • You have a specific project you need help with, but nobody to own it

Want to work together?

MY APPROACH

Click the plus icons below to learn more about my approach to working with you.

  • I embed myself into your world, getting to know your product, audience, and priorities. I adapt to your ways of working, regularly check in, and join team meetings where helpful. I work like an extension of your team to deliver content that feels on-brand and aligned with your goals. 

  • I know how overwhelming the marketing landscape can feel. I stay on top of the latest industry developments so you don’t have to. And I’ll always explain the thinking behind the work, so you’re never left wondering what we’re doing or why. 

  • I don’t just create content, I build the systems behind it. From planning and production to feedback and publishing, I make it easier to stay consistent (even when things get busy).

  • I care deeply about the work I take on. I’m motivated by helping mental health organisations grow in a way that’s ethical and genuinely impactful.